Wednesday, November 30, 2011

What Change Means SSL Google Search For Your Blog

Whether banking, e-mail, the signature on a personal account, buy anything, or any of the dozens of things we do every day in line with the potential to have our private data compromised, most users Internet are familiar with the padlock symbol that appears slightly each time you use SSL.
How does the owners of blogs SSL

In a recent update on his official blog search, Google has outlined plans to require SSL for user searches. Under the guise of privacy, Google says that the addition of SSL.

Increased privacy is fine, but what does this mean for your blog?

Previously an option to opt-in, it is important to note that the implementation of SSL on the Google searches performed on this stage will only affect registered users. That is, people with a Google Account that is in the system has intot hat during the search.

So what kind of traffic affected are talking about here?

Google cuts Matt (director of web spam), said Danny Sullivan, editor in chief of Search Engine Land, "estimates that even in full regalia, it would still be in single digit percentages of all Google users Google. com. "

Less than 10% of Google search users have a Google Account? I can not seriously question that.

Between Gmail, iGoogle, YouTube, and more recently Google + (more than 40 million at last count and climbing), pretty much anyone who uses a product of Google have an account and, most likely, be signed in. It is SSL implementation will really only affect less than 10% of Internet searches?

Leaving aside the doubt for a second, going back to the question at issue: once again, what does all this for your blog?

The only thing that you, the ProBlogger, you take away from this is that if you are tracking your users through key words (ie, see the keywords that bring in most of the traffic), the accuracy of their statistics are going to take a big hit.

Once the switch in Google searches for SSL, connected users Google account ending their site through Google and not the transmission of any key reference information.

In an industry where even a small percentage can result in massive changes in SEO campaigns and strategies for content blogs, losing up to 10% of the reference data of keywords is huge!

It is not necessary to tell you how important that traffic monitoring tools like Google Analytics are in the management and analysis of your blog.

What can you do?

As the owner of a blog, what can you do about these changes next SSL?

Unfortunately, for now, not much.

Google seems to have taken a final decision on this and implement the SSL session searches in a Google Account in the coming weeks. Interestingly, despite Google citing reasons of greater privacy as the backbone of its decision, the data reference keywords are still available for advertisers.

It seems that while your privacy is important to Google, apparently not important enough to cut the search queries of the prying eyes of advertisers.

As the owners of blogs, all we can do now is sit back and take the hit. A monthly (30 days) of search queries that brought traffic to your site will be available through Google Webmaster Tools, but is far below the level of analysis most blog owners are used to.

This is even more problematic when we consider that there is only so much you can do with Webmaster Tools, compared with the right tools for analysis of traffic as Google Analytics.

As for long-term effects here, if SSL encryption does not cause hiccups by registered users, I guess it's just a matter of time before it is implemented on a permanent basis for all Google search processes.

What seems to be taking shape is a gap between the future needs of the owners of blogs and the financial relationship between advertisers and search engines. And we all know who will win that battle.

As the owners of blogs, we are entitled to require information from reference keywords visitors navigate through our blogs? Or, as the value of this reference information is quantified slowly and sold to advertisers, it's just a matter of time before we also have to start paying for the statistics we need to run our blogs as best we can?


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