Wednesday, November 30, 2011

How To Email The Updates Of Your Blog Like A Pro

I assume you know much about blogging.

Do you know how to create a blog, you know how to spell. You know how Twitter and share.

The most important thing is knowing how to build your email list.

Maybe they're not as fanatical as me. Perhaps you have not hidden their RSS feed. Perhaps alternatives to email. However, to understand the best results from your emails. The baby on your list.

The mailing list is important, but ... What are you doing with it? You are sending your blog for emissions? How do you do?

I have a sneaking suspicion that it is not doing well. Do not take it personally, some of my clients were brighter. It's not your fault. No one has told you how, that's all.
Are you managing your subscription email Feedburner?

When people subscribe to your blog by email, where email is going to go? I hope that's not going to Feedburner.

See, Feedburner is pretty bad when it comes to email marketing.

It can be easily customized subject line
You can not customize the design
You may not use auto-responders
You can not know who is subscribing in real time
You can not know the opening rate
You can not completely control the transmission when off

Maybe you're thinking, "I do not care much. Feedburner is free. This is deep and scary, and I'm not going to worry. I'll blog."

Let me remind you that your blog is successful depends on the effectiveness of email marketing master.

This is important. Stop using Feedburner.

What are the other options?

I worked with a lot of marketing tools for email, but the best are AWeber and MailChimp. There are other options out there, but I recommend one of these two.

Which should I choose? Free for first 500 subscribers MailChimp, AWeber costs while at the outset. Both are excellent tools, but if you can afford it, go with AWeber. It's a little better, after all, ProBlogger use AWeber.

Once you migrate from your list to one of these services, you are ready to send messages. Each time you publish a blog post, to send to your list.

You can always do it manually, of course. Each time you publish content, you can copy and paste the item from your WordPress dashboard and blast away. Although it is fun to do it this way for about two months, begins to age after a while. Very old. Trust me.

Here's a better way

Unfortunately, this is where most of the bloggers in trouble. If you do not know what you're doing, you will frustrate.

Luckily, I have done all the work for you. After the successful implementation of this for myself and clients, I put this article together for you. You roll with the big boys in no time flat. I'm not even going to help in the comments if you get stuck. Deal?

Step 1: Prepare yourself

If not already done so, you want to record a feed from your blog

Well, I told you to stop using Feedburner. You're probably confused.

While Feedburner is lousy in email marketing is a great tool for creating a feed URL. We will use this feed URL into your email campaign, so this step is important. Since Google owns Feedburner, you only need a free Google account to use this service.

You may have already created a Feedburner feed and do not know what the URL of the feed. Go to Feedburner and click on the RSS icon to the left gray feed title. The link is sent to your feed URL.

Make sure your feed URL displays the version of the content of their messages. If you only see snippets on this page, it means that e-mail subscribers will only excerpts in your inbox (generally a bad idea).

Instead of feeding your blog to the full content between WordPress and head to Settings> Reading. Make sure you have selected the full text instead of summary. Feedburner can take up to fifteen minutes to recognize these changes, so be patient if you do not see immediate results. (Yes, I have learned the hard way!)

If you're using MailChimp ...

Log in

Click the large button, orange in the left column titled Create Campaign. A dropdown menu will appear. Select RSS-driven campaign.
This takes you to a page where you enter the URL of the RSS feed. Copy and paste your Feedburner URL and passes to the next.
Select the list you want to send your campaign. Skip to the next.
In the Subject field of the message, paste the following:


That extracts the title of his latest blog on the subject line of email. Fill in the details and other click Next.

Select the template and change the body text. The default prose says "Heading 1 Heading 2", etc. After removing all this, select the Font tab and paste the following:



Click here to add a comment

This funny-looking code dynamically pulls content of his latest blog on email. To see the magic in action, simply press the preview button to see how it will look in your inbox. Ingenious, no?

Click on Next.

Finish the plain text version. Skip to the next.
It is now looking to its complete configuration with all the glamorous details. Scroll to the bottom of the page and click the orange 'RSS campaign start "button. Everything is ready!

If you're using AWeber ...

Log in AWeber

Mouse over the Messages tab and click broadcast blog.
This sends you to a page with a green button that says Create a new media blog. Click on it.
Choose from the list and prepare to use your e-mail template. I recommend keeping the design as simple as possible, but we invite you to customize to your liking.
In the URL of the RSS feed, paste the URL of your Feedburner feed received.
In the subject line, paste this:

{!} {Rss_itemblock! Rss_item_title} {!} Rss_itemblockend
In the HTML message, paste the following:

{!} Rss_itemblock

{!} Rss_item_content

Click here to leave a comment .

{!} Rss_itemblockend

Make sure you are on the Source tab to paste the contents. It will not work on the Design tab.
Press the save button and you're done!

Let's end

In case you wondered how pro bloggers do it, now you know. It's not that hard, but nobody tells you how. It's funny, right?

Let's face it, getting your email campaign off the ground can be tricky. I remember when I started doing these things, I had many questions and I could not talk to anyone (free).

But today is different. If you have any questions, I answer in the comments. Let's get started!


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